Pricing is one of the most sensitive topics in the UK boatyard industry. Many yard operators set their rates years ago and have barely adjusted them since — even as costs have risen significantly. The result is margins that are tighter than they need to be.
This article looks at common pricing pitfalls and offers practical strategies for reviewing and improving your pricing without losing customers.
The Undercharging Problem
Most UK boatyards undercharge. It's a combination of not wanting to upset loyal customers, not knowing what competitors charge, and not accurately tracking the true cost of each job. When you factor in overheads, tool wear, consumables, and the admin time around each job, the true cost is often 20-30% higher than the labour and materials alone.
The first step is understanding your actual costs. Track time accurately, log every material, and allocate overheads fairly. Only then can you set prices that protect your margins.
20–30%
How much higher the true cost of a job typically is once overheads and consumables are included
Labour Rate Review
Your labour rate should cover not just wages but also employer NI, pension contributions, holiday pay, training, tools, PPE, insurance, and a fair profit margin. Many yards base their rate on wages alone and wonder why they're not more profitable.
Research what other marine trades charge in your area. Boatyard rates in the UK typically range from £40-£70 per hour depending on location and specialisation. If you're at the bottom of that range, it's worth asking whether your quality and service justify a higher rate.
£40–£70/hr
Typical UK boatyard labour rate range — where are you on this spectrum?
See This in Marina Yard Manager
INV-2025-042
01 Mar 2025
Bill To
James Hartley
NB Kingfisher
Due Date
31 Mar 2025
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Storage pricing should reflect the true value of your space. Premium positions (covered, easy access, close to water) should command higher rates. Annual increases in line with inflation are expected and well-accepted by most customers — the key is communicating them clearly and in advance.
Consider tiered pricing: standard hard standing, premium hard standing, and covered storage at increasing rates. This gives customers choice and helps you maximise revenue from your best spaces.
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Communicating Price Changes
Price increases are inevitable, and most customers understand this. The key is communication: give plenty of notice (at least one month), explain the reason (rising costs, investment in facilities), and emphasise what customers get for the price.
Avoid apologising for fair pricing. Your service has value, and customers who appreciate quality will accept reasonable increases. Those who leave for a cheaper yard often come back when they experience the difference.
Frequently Asked Questions
How often should I review my boatyard pricing?
At least annually. Review your costs, compare with competitors, and adjust to maintain healthy margins. Small, regular increases are better than infrequent large ones.
What's a fair labour rate for a UK boatyard?
£40-£70/hour depending on location, specialisation, and service quality. Your rate should cover all employment costs, overheads, and a profit margin — not just wages.
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Written by
Hamish Lowry-Martin
Founder & Lead Developer
With 30 years in IT and 20 years developing business systems, Hamish spent the last decade working closely with marinas and boat yards — watching first-hand how they struggle with outdated tools. That hands-on observation led to Marina Yard Manager.
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